2 edition of Management strategy found in the catalog.
Alfred Allen Marcus
|Statement||Alfred A. Marcus.|
|LC Classifications||HD30.28 .M3527 2011|
|The Physical Object|
|LC Control Number||2009038447|
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Strategic management Author: Tanya Sammut-Bonnici. Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process.4/5.
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